Warm, active colors like orange and red tend to elicit more vibrant responses. Sure, choosing two colors for a theme that don’t mesh is jarring, but it’s the feelings and emotions it draws out for your visitors that will hinder their overall experience. The colors you choose have an effect on a more visceral level. Colorįundamentally, color is used to elicit emotions, boost visual appeal and highlight crucial elements. What’s the best way, then, to make sure your site is attractive while also increasing conversion potential? The answer is through honoring the basic tenets of design: color, size, space, line, shape, texture, value. Outside of that, people will simply abandon your site if it’s ugly – a total of 38% of all visitors, to be exact. Nearly half of consumers (46.1%) feel design is the best way to decide whether or not a company or brand is credible. It all boils down to presentation and the experience you provide to your visitors. You deal with the same concept when choosing your logo, colors and theme and when outfitting your brick-and-mortar store. No doubt, you understand the basics as a marketing manager or small business owner. After all, if you get people interested before they land on your site, they’re sure to convert, right?Īctually, you may be surprised to know that it all starts with the design. Or, perhaps the marketing and promotional materials themselves. Want to boost your website conversions? The obvious revisions would include your call to action, coming up with something more enticing and engaging.
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